WhiteWall Studios · Flagship · Greenville, SC
Events at WhiteWall
A flexible, self-service, open-concept space with the best natural light in the Upstate, year round.
WhiteWall was built from the ground up to be the perfect venue for bridal and baby showers, birthday parties, weddings and elopements, workshops and trainings, dances, graduations, and everything in between. It is an open canvas of massive windows and clean lines, with generous on-site parking, on-site amenities, and an easy location, just 12 minutes from downtown Greenville.
About Events at WhiteWall
Built to be affordable, without cutting a single corner
We built WhiteWall to be an affordable, self-service event space in the Upstate of South Carolina, without compromising on a single amenity, all while maintaining the best natural light possible, year round. Event venues get expensive fast, and most of that cost comes from labor and logistics you shouldn't be forced to pay for. So we built the entire model around doing it yourself, online, at your own pace, with the most visually clean and aesthetic room that only ground-up construction can deliver.
Everything is a la carte. If you want a crew of people to help you, we have that as an option. Have the space exactly as it is, or add chairs, tables, and other rentals only if you want them. Pricing is upfront and transparent from the first click. Even the cleaning fee is not required for smaller events, and when it does apply it is passed straight through to the cleaners, so we make nothing on it.
The result is a private, comfortable, genuinely beautiful room, the kind of space people rent as a photo studio by day for the very best light, now open for your event.
The space
Roughly 2,000 square feet of private space with massive south-facing windows, so the natural light is the best you will find, year round. A standard door plus a 12 foot garage door make load-in and load-out simple.
All the party rentals live on site, so there is no coordinating chairs and tables with a third party. Parking is right out front, there is a restroom in the space, and an ADA spot directly by the front door. Every square inch was designed, from the ground up, for your event.
View the Gallery
Photos and video of the flagship location, so you can see exactly what you are walking into.
Open the gallery
Floor Plans & Occupancy
To-scale layouts with real numbers: up to 281 standing, about 160 for a ceremony, or a seated dinner with an open dance floor.
See the floor plansQuick Answers
Tap any question to open the answer. These are the ones we hear most while you are planning.
The space & capacity
How many people can I fit in there?
It depends on how you set it up. 281 guests is the absolute maximum, with nothing in the space at all except people standing. A ceremony seats about 160, and a seated dinner runs around 80 at banquet tables with room left for an open dance floor. You can see every layout, drawn to scale, on the floor plans page.
Does it come with tables and chairs?
Yes. We provide party rentals as an optional add-on. We keep up to 100 chairs and 10 eight-foot tables on site, available to add to your session as a rental.
What will the space look like when we show up?
The studio is left in its default setup after every session, so when you come in it will look exactly like you see in most of the photos. Visit the gallery to see what the furniture layout looks like, and the floor plans to see the exact layout of the props, furniture, and tables that will be out when you walk in. Of course, you can move anything you want wherever you would like, including the storage building directly in front of the garage door, to open up the space.
How many bathrooms are there?
There is a private restroom on site at the flagship (you can spot it on the floor plans).
Planning for a bigger group? Message us and we will walk you through the setup for your headcount.Is it soundproof?
Yes. We built this space from the ground up with extra-thick drywall and rock wool insulation on all the walls, including the interior walls. It is extremely soundproof in there, and very private.
Planning your event
Can I host my kind of event there?
Almost certainly. The space regularly hosts bridal and baby showers, birthday parties, workshops and classes, corporate gatherings, launch parties, small weddings, and content shoots. If you have something else in mind, just ask, we are flexible.
Can I have food, drink, and alcohol there?
Yes, food and drink are welcome, it is a big part of what the space is for. If you are bringing a caterer or planning something specific, let us know and we will make sure everything is set for your date.
We do allow alcohol, but WhiteWall assumes no liability for anything that may happen. That responsibility falls on the person who books the session, not on us.
Can I set up the night before?
Unfortunately, no. That is not to say it is impossible, but the space is used every single day, often multiple times a day, so any setup and reset needs to be accounted for within the hours you book for your session. If we build you a custom session, we can technically block off time the night before, but that comes with an additional charge, since it is very likely someone else could have booked the time we are holding.
Are there multi-day event options?
Yes. You can book the space across multiple days for a single event, and it is all handled online as you book, right inside the system. There is no need to send us dates or wait on anyone, you put it together yourself in the booking flow.
How much does it cost?
As you go through the booking process online, the exact price is shown to you right there. It depends on how long your event runs and whether you add any of the optional add-ons, like chairs, tables, walls, a TV, or a PA system. Those are all optional, and available if you want them. Start a booking to see live pricing before you pay anything. One thing to know up front: there is a mandatory $150 cleaning fee for events with 35 or more guests.
Getting here & booking
How many cars fit in the parking lot?
You can comfortably fit 45 cars in the lot itself. On top of that, there is overflow parking next door on both sides: a flat, mowed field directly next door, and the lot at the neighboring building. Parking will never be an issue.
Is there extra parking?
Yes, plenty. There is overflow parking directly next door in the grass field, plus the lot at the neighboring building. Parking will never be an issue.
Can I request a tour?
Absolutely. We would love to show you around. Contact us and we will set up a time that works for you.
How do I book an event?
Head to the booking page, choose the flagship location, pick your date and hours, and you are set.
Ready to plan your event?
Book your date in a couple of minutes, or reach out and we will help you plan the whole thing.